John Stuckey on LinkedIn: natebargatze 😂 #snl #natebargatze | natebargatze 😂 #snl #natebargatze |… (2024)

The truth about the us market. Comedy is the best process of self. analysis. https://lnkd.in/gwTyA6XBWhy is this relevant?USA favours MMS/SMS before WhatsApp ?

Having dedicated years to developing and testing our cutting-edge mobile marketing platform, the journey has been nothing short of remarkable. However, the next and current challenge lies in conveying the value of our innovation to marketing professionals who may not yet fully grasp the potential of this new customer outreach channel. As a software company since 2013, we've focused on refining our mobile customer engagement platform with the input of forward-thinking marketing innovators and developers.Over a decade of persistent effort has been invested in consultation and discussion with technologists on channel value of MMS visuals, streamlining MMS technology for user-friendliness, and advocating for the future of MMS within the messaging industry. Our goal has always been to create a channel that rivals the accessibility and impact of SMS, with the added elements of ease-of-use, deep personalization capabilities, and engaging visual storytelling features.Today marks our first broad attempt to convey the enhanced mobile customer engagement technology incorporated in our intouch mobile marketing platform and showcased under the innovative SmartMMS icon. Within intouch , Smart MMS features simplify customer outreach, empower visual storytelling, and deliver unmatched audience access and open rates. This new industry icon speaks to our reinvention of MMS, as a powerful, hyper personalised, visual, affordable and available customer engagement opportunity. #innovation #marketing #mobilemarketing #sms #mms #softwsre

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The limitations of SMS are now gone forever. Introducing #SmartMMS. With the same #simplicity, #ubiquity and open rates as #SMS with the added inclusion of hyper personalised multimedia messaging. #marketers can now curate and send #visuals, messaging, tell brand stories and have their messaging seen, and acted on. Bring data in from your #CRM or #CDP and include the data within the imagery. Build .gifs, send unique personalised ready to use coupons, attach loyalty passes to your visual messaging, update passes, automate calendar and geo based push messaging- Smart MMS does it all. Smart MMS is available now,

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Favourite post of the week, from Alan Quayle TADSummit.

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OMG, Bikini Statistics! 📊 It's time to prioritize consumer sentiment over what the messaging industry deems most profitable. A2P messaging presents a valuable channel for direct communication with clients, customers, and stakeholders. As email open rates decline in many industries, A2P messaging is gaining relevance. Despite the industry's efforts to complicate messaging strategies, A2P offers direct, instant communication with significantly higher open and conversion rates.Data shows that nearly 80% of the population now prefers text over phone calls and emails. Smart marketing teams should leverage A2P messaging to optimize engagement. In the A2P messaging landscape, platforms like SMS, MMS, WhatsApp, Facebook Messenger, and potentially RCS are available for consumer consideration. When selecting the best platform for your organization, focus on reach, affordability, and the technology implementation capabilities of your team. Don't get caught up in the confusion surrounding upcoming trends and statistics aimed at satisfying messaging companies' shareholders. Stay focused on enhancing consumer communication through efficient A2P channels. 📱💬 #A2PMessaging #ConsumerSentiment #DirectCommunication

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My favourite screen snap from Keynote at #Connections24, in Chicago. This was one hell of a demo. The demo followed a car dealership sales rep, trying to work out who to reach out tom and find a new prospect to buy a new #AstonMartin. Einstein was asked who has been looking at the web site the most, Einstein replied Amy Goodwood. Einstein was asked to collect all the data on Amy that was available, when she bought her last car, life time value and what car she had been looking at the most. #Einstein queried #datacloud and it delivered comprehensive view of Amy, then wrote an appropriate mail that was delivered via WhatsApp, because that was Amy's preferred message delivery platform, and delivered via #marketingcloud (I think) Clearly all this work would be wasted as an email from Amy's car dealer that may or may not be opened, so they chose WhatsApp. My problem, Amy is part of the <30% of the US population who use WhatsApp and SMS and MMS didn't get a mention, let alone our Smart MMS platform. This demo ONLY came to life/became interesting when we saw a picture of Amy's existing Aston, a Phantom Grey #DB11. Visuals work - and there is a gap between email open rates, the limitations of SMS and the lack of penetration of WhatsApp. Smart MMS to the rescue.

Paper cuts hurt. Brilliant analogy and way to convey the pain points that impact CX.

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